Different trends of Chinese Overseas Tourist between 2023 and 2022
The trends in Chinese overseas tourism between 2022 and 2023 have shown some notable shifts and developments:
Recovery and Growth: Following the impact of the COVID-19 pandemic in 2020 and 2021, there was a significant rebound in Chinese outbound tourism in 2022. This recovery continued into 2023, with more Chinese travellers feeling confident to travel internationally again as vaccination rates increased globally and travel restrictions eased in many countries.
Destination Preferences: There has been a shift in destination preferences among Chinese tourists. In 2022, popular destinations included nearby Asian countries like Thailand, Japan, and South Korea, due to their proximity and established tourism infrastructure. By 2023, there was a noticeable increase in interest in more distant destinations such as Europe, Australia, and the United States, reflecting a broader return to long-haul travel.
Travel Patterns: In 2022, Chinese tourists showed a preference for group tours and organized travel packages, which were perceived as safer and more convenient amid ongoing health concerns. By 2023, there was a gradual return to independent travel and customized itineraries, indicating increased confidence and flexibility among Chinese travelers.
Digital Transformation: The use of digital platforms for travel planning and booking continued to grow between 2022 and 2023. Chinese tourists increasingly relied on mobile apps, social media, and online reviews to research destinations, book accommodations, and plan activities. This trend accelerated as technology adoption and digital literacy among Chinese travellers improved.
Sustainability and Experiential Travel: There was a growing interest among Chinese tourists in sustainable and experiential travel in 2023. Travellers sought authentic cultural experiences, eco-friendly accommodations, and opportunities to engage with local communities. This trend reflects a broader global shift towards responsible tourism practices.